Tesco Trial Augmented Reality for Online Shopping
Tesco have begun trials with augmented reality... which means allowing you to see and interact with 3D products in your own home using just a PC with a webcam.
The technology to do this has been around for a few years and it's perhaps a little surprising that Tesco rather than an online-only retailer like Amazon are among the first to use it.
Try out the demo yourself here (although it does still seem pretty buggy!)
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