At What Point Do You Need a Redesign?

Posted by Dipesh on May 27, 2025

Considering a website redesign to replace the old slow, outdated, tons of security issues and has a low profit.
 
The above are the main reasons you would consider a redesign of a site. Especially when the website starts to become slow, when you originally land on the homepage you want to have smooth interaction with the site, images and text loads clearly and correctly. Sometimes you maybe find yourself refreshing the page multiply times just because of the time it can take to load. Also having broken links and error messages could be a sign to rebuild the website, because this could lead to security issues and vulnerabilities within.
 
Having an outdated site can cause issues especially if you have a eCommerce site, it is important to have all the correct updates installed to ensure nothing is outdated. If regular updates are not performed this can cause this site not work correctly. And can also be a security concern if you are taking payments on a regular basis, you want to keep you customers information safe at all time. Having an outdated plugin or any old code can also cause the site to crash or not load correctly. Which allows for a poor customer experience, pushing them to leave the site and increasing the bounce rate.
 
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More and more site have developed further to create a more of personalised experience on sites, just by asking a few questions at the homepage like Age and Gender, allows you to target the correct audience. You want the website to be visually appealing by the eye and grab the attention for your customers from the first instance. There are many developers who can provide your business with the right solution, making your site much more efficient, smooth and secure. You would need to keep up with competition in the current market and not be left behind, because of a old outdated site that is difficult to use by customers. You may sometimes even find it difficult to perform basic updates without hitting error messages, this is also another sign for a rebuild.
 
As now everyone browsers more and more on mobile phones, the site needs to be mobile friendly and one that performs badly can have a negative impact on the customer experience, again pushing them away.
 
Your profit is also going to get affected with a site that needs a rebuild, because it more than likely the SEO isn't optimised correctly and the search engine rankings will be low. Having a poor user experience can deter customers away. So by having a rebuild this can improve the traffic follow to the site and potentially increase profit by a smooth customer experience.
 
A rebuild will allow the business to keep on top of the brand image they want to portray and what they focus on delivering. On average it is recommended to update/refresh your website every 2/3 years, to allow you to keep up with the current market and competition. So it is vital to have a website which is performing at its peak performance whether it's on PC or mobile, if any of the issues above seem familiar then its time for a rebuild and get in touch with Antropy we can help you!
 
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