Tracking the Path to Purchase

Posted by Paul Feakins on July 18, 2014

Key Figures

What improvements could you make to your online shop, given the following:

• Paid Search (Google AdWords, PPC) - marketers spent more in Q4 2013 than ever before
• 89% of consumers do a Google search before buying
• 79% of consumers follow retailers on facebook
• 92% of consumers trust personal reviews but 70% trust online reviews
• 63% of consumers user smartphones to research purchases
• The top 30% of online retailers have a conversion rate of over 4%
• 21% of consumers abandon their cart because of a complex checkout process
• 54% of ecommerce spend will be on mobile by 2018, according to current trends