7 Tips To Boost Sales In OpenCart Using Social Media

Posted by JackBudd on September 12, 2023

In the ever-evolving world of e-commerce, finding effective strategies to boost your online sales is crucial for the success of your OpenCart store. With the right approach, you can leverage various tools and techniques to drive more customers and revenue. In this blog, we'll explore seven tips to help you increase sales for your online store, with a special focus on harnessing the power of social media.

1. Optimise Your OpenCart Store

Before diving into social media strategies, it is essential to ensure that your OpenCart store is in top-notch condition. This means having a user-friendly design, fast loading times, and an easy checkout process. Customers are 62% more likely to complete their purchases if they have a seamless shopping experience. It is also crucial that your website is optimised for mobile devices to be able to market your products on social media – A recent study shows that over 60% of people view social media on their phones, rather than a desktop computer.

2. Establish a Strong Social Media Presence

The foundation of a successful social media strategy is to create and maintain a robust presence on popular platforms like Facebook, Instagram, Twitter, and Pinterest. Ensure your profile is complete, with eye-catching visuals and consistent branding. Incorporate links to your OpenCart store throughout your social media profiles, making it easy for potential customers to find you. A great way to build a following on social media is by interacting with similar accounts within your niche, and also by sending engaging newsletters to existing customers that directs them towards your social media platforms. There is a greater chance these customers will follow social media pages from newsletters if there is an incentive, such a giveaway.

3. Share Compelling Content

Once you have a strong social media presence, focus on creating and sharing engaging content that resonates with your target audience. This can include product showcases, customer reviews, behind-the-scenes glimpses, and informative blog posts or reviews related to your products. Use attention-grabbing headlines and visually appealing images or videos to capture the audience's attention. Include product links within posts to drive as much traffic as possible to your online store. We recommend using a scheduling tool such as Later or Buffer to schedule all of your posts a month in advance.

4. Leverage Social Media Advertising

Paid social media advertising can be a powerful tool to reach a broader audience. Platforms like Facebook and Instagram offer robust ad targeting options, allowing you to tailor your ads to specific demographics, interests, and behaviours. Invest in paid advertising campaigns to promote your best-selling products and special offers.

5. Run Contests and Giveaways

Running contests and giveaways on your social media platforms can generate buzz and increase your online visibility. Encourage participants to engage with your brand by requiring them to follow your social media accounts, share your posts, or tag friends to be entered. Offer enticing prizes, such as exclusive discounts or free products, to incentivise participation.

6. Foster Community Engagement

Build a community around your brand by fostering engagement with your audience. Respond promptly to comments and messages, encourage discussions, and actively seek feedback. A loyal and engaged online community can become your brand advocates, helping you expand your reach and influence within your niche.

7. Monitor and Analyse Results

Regularly track the performance of your social media efforts using analytics tools provided by the platforms or third-party applications. Pay attention to key metrics like engagement, click-through rates, and conversion rates. Use these insights to refine your strategies and make data-driven decisions to continually improve your sales efforts.

In conclusion, increasing sales in your OpenCart store involves a combination of optimising your online store and effectively utilising social media to promote products. By establishing a strong social media presence, sharing compelling content, using paid advertising, running contests, and monitoring your results, you can attract more customers and boost your online sales. Remember that e-commerce success often requires experimentation and adaptation, so stay flexible and open to new strategies as you work to grow your OpenCart business.