The Antropy Ecommerce Blog
Dec 2, 2016
Oct 21, 2016
I'm pleased to announce that Antropy are now offering full ecommerce website audits that help identify areas where online shop owners are missing opportunities or have problems that may be negatively affecting sales.
Oct 14, 2016
Once you know how it's actually very easy to adjust the layout of various OpenCart pages to move things around and remove or add items. Here's a quick overview of how it works.
Oct 7, 2016
There's a lot in the news lately about AI (Artificial Intelligence) with names like Elon Musk and Stephen Hawking warning about its dangers and Microsoft saying it will use it to cure cancer in the next 10 years.
Jul 15, 2016
If you're looking to get a functional ecommerce website up and running very quickly, one of the fastest ways is to get some web hosting that provides cPanel (such as ours here) and use the Softaculous installer. You'll be able to very easily add your logo and PayPal address and start taking...
Jul 1, 2016
Whether you wanted the UK to Leave or Remain in the EU, the decision has now been made by the UK public and we will leave the European Union in the very near future, unless of course there is some sort of intervention.
Jun 17, 2016
In computer software, the terms "module", "extension", "plug-in", "add-on", "app", and even "vQmod" (in OpenCart only) are often used interchangeably. In most cases this is fine and doesn't really cause any problems. In common parlance, all of these terms tend to refer to a bit of computer code...
Jun 10, 2016
If you're adding products to your OpenCart 2 store, you're going to want to make sure that everything is done in the best way possible for SEO and the presentation of your site. A very useful but often overlooked field is the Product Tags field which can be seen in Catalog > Products > General (tab)
May 6, 2016
If you're OpenCart store has a lot of products and categories (especially sub-categories), there's a very quick and very easy way to speed it up by changing 1 setting in the admin.
Apr 21, 2016
OpenCart 2.2 was realeased recently and hiding amongst the other standard updates such as "cleaner code" is something we think is really quite exciting ... the ability to connect to Fulfilment By Amazon (FBA).
Apr 11, 2016
I don't always share infographics, but when I do it's because I found them pretty interesting ...
Apr 1, 2016
As your ecommerce business grows, so do demands on your web server - as you add more products, more categories, more customers, more sales, more channels ... your server will eventually also need more power. Sometimes this can be upgraded "on-the-fly", but often a server move will be required.
Mar 4, 2016
I blogged some time ago about a very elusive but dangerous beast of a problem that can happen to unsuspecting OpenCart sites. Essentially, the built-in Error Log file never clears itself and will continue to grow unless manually cleared. Much like the guests a house party with endless supplies of...
Feb 19, 2016
Very simply, if you want your site to be more secure and your customers to see the lovely green padlock in their browser, then you'll need an SSL Certificate which will allow you to use HTTP Secure or HTTPS.
Jan 14, 2016
If you're just starting out in ecommerce, knowing how to price your products is going to be one of the most difficult things to get right. With so much competition and demands from customers for discounts, free delivery, guarantees, refunds etc. it's easy to end up not making any money.
Dec 23, 2015
The release of PHP 7 is actually very good news for everyone who uses the Internet because it will speed up the majority of websites out there in one fell swoop! This will include big sites like Facebook, Yahoo and Wikipedia as well as sites hosted on WordPress (which is a lot!), although the...
Dec 14, 2015
With Christmas 2015 approaching, it's definitely a good time to make sure your OpenCart installation is as stable as possible. So here are a few things that you can check yourself to help avoid any downtime over the festive period.
Nov 27, 2015
If you're running or starting a new online shop, then the most important thing will be getting people to actually go through the checkout process, put in their payment details and buy your products. If you're selling already on eBay or through your site then you've proved that there's a genuine...
Nov 10, 2015
Estimating and quoting can be one of the hardest things in software development, even for the most experienced developers. The problem is that to produce an accurate estimate requires a significant amount of time, and if we spent that sort of time on every quote request we receive, we wouldn't have...
Oct 16, 2015
Your customers are willing to pay significantly more to their Internet Service Provider per month for faster Internet speeds. This makes it clear that page load speed really matters to them. Of course, it's been known since the early days of the Internet that page load speed has a dramatic effect...
Sep 30, 2015
Last Thursday Antropy were invited to join the Lengow table at The Hermes Retail Week Supply Chain Awards which took place at the Hilton Park Lane, London. The Supply Chain Awards exist to recognize and reward outstanding achievements, innovations and contributions to the retail and ecommerce...
Sep 11, 2015
You may have wondered whether it's best to include the www. in your domain name, what's best for your customers and what's best for SEO. For example it's possible to link to http://antropy.co.uk or www.antropy.co.uk - which should you do?
Aug 14, 2015
Business Automation in its broadest sense could be said to have happened when the first person delegated a task to someone else. It may have been a tribal chief sending a group of hunter gatherers out on a hunt, or delegating the preparation of tools to be exchanged for food. From his point of...
Aug 7, 2015
One of the best ways to get an online shop set up quickly is to start with a theme for your ecommerce platform. By a "theme" of course, we mean something that can be installed to change everything about the look and feel of the front end of the shop. Now if this was all you did, you'd end up with a...
Jul 31, 2015
If you're running an online ecommerce business, you won't need us to tell you how important it is that your customers receive their order confirmation and status emails and that you and your team receive the admin emails to tell you when there's been an order.
Jul 23, 2015
At times, things don’t go well and we may end up having a messed up day at work. Yes, it simply means that we failed to have a productive day. So the next question, that comes to your mind will be like - What is this thing called productivity?
Jul 17, 2015
There are lots of payment gateways to choose from, but it's definitely worth having a look at Secure Trading. Secure Trading is an integrated payments services company - a single point of contact for merchant services, payment processing, PCI compliance and cyber security services.
Jul 13, 2015
If you sell high-value items through your website, you may find that customers would rather break the purchase in to on-going monthly payments than pay in one big hit. Although this is now possible in OpenCart, if you use the built-in recurring payments via PayPal, you will take the risk that the...
Jul 3, 2015
If you're using OpenCart 1.5.x and PayPal Standard as your gateway, you shop is potentially vulnerable to an attack that will allow customers to pay what they want for your products. Now I know Radiohead popularized this concept with their "In Rainbows" album, but I suspect the model doesn't work...
Jun 26, 2015
Sometimes you need to apply a configuration change to a PHP server and it just doesn't seem to be taking effect whatever you do. Usually it will be something like increasing the max post size or memory limit in php.ini, but a subsequent check with phpinfo() isn't showing the value you set.
Jun 24, 2015
You may have heard people talking about CDNs. You may not have. But essentially what you need to know is that they can very quickly, easily and cheaply, increase your Google ranking, conversions and therefore sales.
Jun 10, 2015
Just a little page for some regularly used useful Linux commands.
Jun 5, 2015
Well this is quite a fascinating infographic on the perception of value. Especially useful if you're selling on eBay, Amazon and especially your own site and still believe the only way to sell more is to be the cheapest. This one is well worth bookmarking.
May 29, 2015
As an ecommerce professional, I'm always paying extra attention when buying online. I look closely at the websites I'm using, their marketing and introspectively at my own buying processes. So when I see something particularly good, it makes me want to share it with our clients.
May 19, 2015
On 21st April 2014, Google made a change to their search algorithm that meant websites that aren't very well optimized for small touch screens will be less likely to appear in searches from mobile phones.
May 18, 2015
If you have more than one ecommerce website as part of the same business, it may make sense to put them all together in to one OpenCart install as sub-stores. I'll talk about the main features and things to watch out for in this article so you can be clearer on how multi-stores work and whether...
Apr 27, 2015
Due to the astonishingly rapid expansion of e-Commerce around the world, the digital marketplace is becoming flooded with modern, cheap and advanced shopping carts. Various platforms are constantly trying to excel one another by expanding feature range, adding extra customization opportunities,...
Apr 14, 2015
What is the most common mistake made by startups? There are a couple of contenders, but arguably the most important one is forgetting to stay close to your early users/customers. It’s not only a common mistake, it’s also a fatal one. Yet it is also easy to understand why it’s being made over...
Apr 10, 2015
Magento. The name conjures up the image of a big, successful ecommerce operation, full of features and doing a lot of business - or at least it does for me. But it also evokes the spectre of an incredibly complex, bloated system that causes webservers to creak and groan under its gargantuan weight...
Apr 2, 2015
Personalization has become one of the leading trends in e-Commerce. But what is it exactly and how it can be implemented?
Mar 19, 2015
If humans were purely logical creatures, buying decisions would be cold and calculated. Before buying a product a customer would assess their needs, determine what product would fulfil those needs for the lowest cost and proceed to purchase it from the cheapest supplier. Ecommerce websites would...
Mar 11, 2015
Along with writing documentation, quoting and estimating on complex programming work are some of the most time consuming and difficult tasks a developer has to undertake. Although often a necessary evil, estimating usually lies outside of the type of work a programmer is best at and often doesn't...
Mar 10, 2015
With the revolution in e-commerce, vouchers sites are a hot topic. Many people use sites like voucherbin.co.uk to get discount codes and offers to save money but most consumers aren't aware of the amazing technology that goes on behind the ecommerce websites that they use. This article will take a...
Feb 16, 2015
Relationships are the basis for business. This is true for all industries and sectors, including eCommerce. They are the vital asset for the sustainability of a company and essential for growing. They add value, improve customer satisfaction and helps you win their loyalty.
Jan 21, 2015
ASOS.com is a British online fashion and beauty store. Primarily aimed at young adults, ASOS sells over 850 brands as well as its own range of clothing and accessories. Sales for the financial year ending 31 August 2013 were £753.8 million. As of August 2013, ASOS PLC has an estimated net worth of...
Jan 15, 2015
It's always good to be aware of industry trends and "Google Trends" is a great tool for this. Assuming that the number of searches on a given topic is a good indicator of interest in it, which is probably is, it's a great tool for seeing how certain technologies/companies/platforms are doing.
Dec 24, 2014
If you're part of a successful retail business and sales are okay but not really growing like they used to be and you've got that nagging feeling at the back of your mind that you really should be selling online then this ebook was written for you.
Dec 15, 2014
This episode follows the fortunes of the ultimate online retail success story - a business that was born in a garage twenty years ago and grew into a 100 billion pound global giant. Along the way, the Amazon phenomenon has inspired, shaped - and sometimes squeezed - the rest of the retail sector,...
Dec 11, 2014
You may be aware that some rather onerous new tax rules will come in to force from January 1st 2015 to do with the way that VAT is charged in the EU. Unfortunately, whether you're VAT registered or not these will apply to you if you sell digital downloadable products or provide digital services...
Dec 11, 2014
How big of a problem is showrooming to high street retailers?
Nov 26, 2014
I came across an issue with OpenCart CAPTCHAs recently for the about the third time, which was difficult to fix each time. Unfortunately for me, the fix I'd applied previously didn't work! The symptom of this issue is that on pages where you need the user to solve a CAPTCHA before posting such...
Nov 20, 2014
Coming in a variety of forms, shipping software is a computer program that is specifically designed to process labels (with your customer addresses), track deliveries, access and manage a range of carrier services.
Nov 19, 2014
This year, Monday 1 December is Cyber Monday! Hundreds of retailers will be slashing prices for 24 hours as consumers scramble to find a bargain for the start of the festive season. For both consumers and ecommerce retailers alike, it's important to be prepared, either to know how and where...
Nov 11, 2014
During the buying process, your customers will receive various email updates about the status of their order. Are you making the best use of these opportunities? Here are some things you could implement that will increase revenue.
Oct 31, 2014
Finally the long-awaited OpenCart 2.0 has been released to the public for use. The new version of our favourite ecommerce platform has a whole host of major new features and improvements. Here are some of them.
Oct 17, 2014
It occurred to me this month that I've been working in the web industry for just over 10 years. How time flies! And what better occasion to look back over the changes we've seen in the industry over that time?
Oct 2, 2014
If you've bought a domain and you need to point it to a web host, or you'd like to set up your email with a different mail server then you'll probably be thinking DNS is pretty complicated. Luckily it's not actually that tricky to configure and here's a simplified description of all you need to...
Sep 30, 2014
iBeacon is the trademark for an indoor proximity system that Apple Inc. calls "a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence." The technology enables a smart phone or other device to perform actions when in close proximity to an iBeacon.
Sep 23, 2014
After many long evenings and far too much caffeine to be considered safe, we have released our OpenCart to Tradebox extension in to the wild to roam amongst the other OpenCart modules.
Sep 19, 2014
An interesting look at how consumers purchased products over the last 100 years.
Sep 8, 2014
What are online retailers doing in terms of mobile marketing and website optimization?
Sep 2, 2014
There are many factors that affect website sales and, as ecommerce experts, all of them are of great interest to us.
Aug 29, 2014
There are some pretty surprising findings below that may have an effect on the product ranges that you choose to stock and sell online.
Aug 20, 2014
It's interesting to see such strong growth in ecommerce, but also that while bricks and mortar stores worry about "showrooming", such a thing exists as "webrooming".
Aug 15, 2014
10 interesting and counter-intuitive ways of increasing sales. 1, 3 and 6 are particularly interesting!
Aug 14, 2014
There's a new marketplace in town that's free to join, has 5 million UK shoppers, is easy to connect to your online shop and has a massive conversion rate.
Aug 12, 2014
In 2018 90% of mobile traffic will come from cloud applications, compared to 82% at the end of 2013. It is expected to grow at an annual compound rate of 64% between 2013 and 2018. The increase in the use of 4G allows for easier access to all forms of content from anywhere, across multiple devices.
Jul 28, 2014
The trends are clear, desktop is diminishing and tablets are becoming ubiquitous. Essentially, tablet and mobile can no longer be ignored. They can't be considered a "nice-to-have", they must be considered a main, essential feature of any new website project.
Jul 18, 2014
The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: The volume of data can be overwhelming, and it's easy to veer off course. By steering clear of "data detours," retailers can focus on...
Jul 10, 2014
Imagine going to your local grocery store only to be surprised by an empty counter. No sales assistants, no cashiers or anyone to support you during your shopping. What to do when you cannot find something or the help-yourself checkout counter isn’t working properly? You will leave the store...
Jun 17, 2014
Although the ranking algorithm is one of Google's most closely guarded secrets, this very extensive infographic must cover almost all of the most important factors.
Jun 13, 2014
In order to get the best out of any web agency when you have a problem with your website, you'll need to give them a very clear description of the problem.
Jun 2, 2014
In an ideal world, every single visitor that makes their way through your ecommerce store’s virtual front door would like what they see enough to make an order. Unfortunately, the reality is that conversion rates will typically hover between just one and three per cent of your total unique...
May 19, 2014
There seems to be some confusion about how multi-currency works in OpenCart, so here's a short article to clarify some of the main points.
Apr 25, 2014
Let's be blunt - the way in which you approach the marketing of your online business will be one of the most important factors in your success or failure. Are you following a structured, well-thought-out strategy? Or are you doing random little bits here and there without knowing for sure if...
Apr 11, 2014
The Internet has been panicking this week at the discovery of a serious vulnerability that may have compromised passwords and data on many of the most popular sites.
Apr 1, 2014
Mark Zuckerberg reveals plans to expand the ecommerce on facebook (f-commerce) after announcing the purchase of Antropy for £12 million.
Mar 28, 2014
Maximising sales in ecommerce is all about delivering the simplest and best user experience possible. This means a simple, intuitive interface where the customer can easily go through the online buying process of finding their product, adding it to their basket and checking-out. Popup Confirmations...
Mar 21, 2014
We really love open source software at Antropy, not just for the cost savings but for the flexibility of being able to change the software to do exactly what you want and interface with other systems. Obviously we're big fans of the OpenCart ecommerce platform, but what other ways are there to stay...
Mar 14, 2014
Lots of companies invest heavily in the design/branding of their websites. It takes a lot of time and costs a lot of money to get a website looking as slick and professional as those of the big boys. So is it really worth it? And by worth it, I mean does it give an ROI (Return On Investment) worth...
Feb 28, 2014
What is server/website monitoring? And why is it so important for ecommerce websites?
Feb 21, 2014
If you've looked in to SEO on any level you'll probably have heard of canonical URLs. So we'll try and answer a few questions about them.
Feb 14, 2014
We're looking for ecommerce guest bloggers, to help with guest posts and articles. We're keen to feature thoughtful and creative articles about OpenCart or ecommerce in general. If you know your stuff, write useful articles and enjoy putting finger to keyboard, get in touch to find out more.
Feb 11, 2014
If you're serious about selling online, you need to be selling across multiple channels and if you have any number of products at all, you need to be synchronizing stock levels, managing orders in one place and ideally managing your listings automatically across the channels.
Jan 31, 2014
It never fails to surprise me how many companies have their ecommerce website at the centre of their business but fail to have a proper backup solution or disaster recovery (DR) process in place. Are you one of these?
Jan 28, 2014
Some of the most compelling reasons why the time is now to take your business online. If you're wondering why sales are lagging off-line and haven't yet become an ecommerce seller, this is a must-read.
Jan 23, 2014
If you are going to be pumping you’re hard earned cash back into advertising and promoting your business, you will certainly want to know whether that’s cash is doing its best for your bottom line. While Google AdWords and Google Shopping provide excellent reporting facilities that make you...
Jan 14, 2014
This detailed and informative image looks at the motivations underlying customers' behaviour during the checkout process on e-commerce sites.
Jan 3, 2014
Many retailers and online shops saw the Christmas surge come later this year, with more customers leaving their shopping to the last minute. Increased trust in online shopping delivery times may have been a factor in this, but either way it seems the Christmas rush came later for almost everyone...
Dec 20, 2013
This year many online retailers have seen the Christmas rush come later than ever with more and more people leaving their online shopping to the last minute. It seems the reason for this is partly increased confidence and trust in buying online and in the speed and reliability of deliveries.
Dec 11, 2013
You might think that telephone sales have been kicked to the sideline after the explosion of E-commerce sites over the last 15 years, but you would only be half right. New research produced by call tracking provider Response Tap shows that not only do consumers appreciate a well executed telephone...
Dec 6, 2013
This week Amazon.com announced that it's working on technology that will make deliveries by drone aircraft (hexacopters) straight to the customer's home.
Nov 28, 2013
Amazon.com, Inc. is undeniably one of the giants of e-commerce. The Best Retail Brands Report 2012 last year placed Amazon as the top riser in terms of brand value. The trend continued in 2013, seeing Amazon move from 9th place to 4th in the US. Meanwhile, in the UK the company reports more than 20...
Nov 22, 2013
Usually we'd recommend sending your marketing email to previous customers via MailChimp or other similar web-based service. This ensures better delivery rates and better tracking. But if you want to target only customers who have bought a certain product then it can be easier to do this from...
Nov 15, 2013
If you're looking to sell more (and who isn't?) then it won't have escaped your attention that having a facebook page for your business with a lot of "likes" is a great way to get your products in front of your target market.
Nov 8, 2013
Google have been trying to list products for quite some time. They started off with their product search called Froogle which became Google Base and now just Google Products. To get listed on these you used to just have to submit an XML feed but now they're changing again to Google Shopping and...
Nov 5, 2013
Well I was so impressed recently when placing an order on overclockers.co.uk that I thought it would be worth highlighting some of the things they've got spot on and how they're going above and beyond customer expectations on a daily basis.
Oct 25, 2013
No computer system can ever be 100% secure, as proven recently by security breaches at Facebook, Twitter, Apple and Microsoft. But there are some simple steps you can take to deter all but the most determined hacker.
Oct 18, 2013
Before starting a new online business, it's important to have a clear idea of the numbers involved in terms of initial investment, fixed monthly/yearly costs and likely return. So here's a brief overview of some numbers.
Oct 11, 2013
If you're not aware of TrustPilot already, it's an independent platform that allows customers to review the service they receive from your company online. It presents these reviews on your website in a little widget that you can add.
Oct 4, 2013
We went to London yesterday to check out the eCommerce Expo and had a great time meeting some of the key players in the ecommerce industry. The highlight for us being the OpenCart stand where we met the developers behind OpenStock, OpenBayPro and the man himself behind OpenCart, Daniel Kerr.
Sep 20, 2013
Whether you sell online via eBay and Amazon already or whether you're looking to start selling online for the first time, at some point you're going to want a website on your own domain name that sells.
Sep 13, 2013
Ebay was once seen as the place to go for those seeking rare or specific second hand items at bargain basement prices. Ebayers were often hunting for bargains, cheap deals and looking to save pennies. As a consumer-to-consumer platform, people would buy and sell from each other in something akin to...
Sep 6, 2013
Selling online is all about trust. If you can increase the trust your users have if your site, your company and your products, you will increase your sales in turn. There are many ways to do this but customer product reviews are one of the most effective.
Aug 30, 2013
If a picture is worth a thousand words then a video must be worth a thousand pictures. And pictures are very useful when selling online. So how can you add video to your OpenCart product descriptions?
Aug 27, 2013
When choosing a web host there are a lot of things to consider, especially if you're an online only ecommerce business. In this case your ecommerce website itself will be one of the most important assets your business. Making sure uptime is as close to 100% as possible and that support is excellent...
Aug 16, 2013
The Antropy team are settling in nicely to our new offices in Crawley, West Sussex, in the same building as successful ecommerce company, RC Geeks.
Aug 13, 2013
One of the most exciting new features in OpenCart 1.5.6 is the ability to allow customers to set up recurring payments or subscriptions. There are two main uses for this this. Firstly subscribing to an on-going service such as a "discount club" for your online store and secondly allowing a customer...
Aug 5, 2013
OpenCart is very well optimized for search engines by default, but there are certain things that can be done to improve the on-site SEO still further.
Jul 29, 2013
The latest OpenCart has been released, version 1.5.6 and it has several really great new features!
Jul 19, 2013
Various OpenCart websites that use PayPal Standard have been seeing a problem recently where orders are being placed and appearing in PayPal but they aren't appearing as completed orders in OpenCart.
Jul 12, 2013
You may have seen on some ecommerce websites a price of a product that's crossed out and discounted for a sale. It's a very good visual way to show how much a customer is saving.
Jul 8, 2013
So we're not talking about the old fashioned kind of press release that goes in a printed newspaper. These days there are lots of press release websites that allow you to submit a press release, often with a link, as long as it is well-written and newsworthy. The amount of traffic these can...
Jun 28, 2013
Abandoned shopping carts are where someone has added a load of items to their shopping basket on your website and then for whatever reason they haven't proceeded to place the order.
Jun 21, 2013
You can use PayPal Standard to take payments by credit card, but do your customers know this? Displaying PayPal as your only payment method can be dangerous because a lot of potential customers will think that they have to go through a lengthy sign-up process to get a PayPal account before they can...
Jun 14, 2013
A frequent question that comes up amongst OpenCart users is how are refunds and returns are processed. Even long term users of OpenCart often process refunds outside of OpenCart but there is a built-in way for doing this.
Jun 7, 2013
If you've used OpenCart for any length of time, you've probably seen the Backup/Restore buttons in the admin area of your website. You may, like many others, have assumed that clicking backup will give you a full backup of your site should anything go wrong or should you want to move web hosts.
May 31, 2013
Our latest website to go live combines social media and ecommerce in a new and innovative way that provides a better, more immersive shopping experience and brings customer loyalty back to retail.
May 29, 2013
There are lots of payment gateways available for OpenCart and it's important to choose one that will suit your needs. Some of the most popular include PayPal, SagePay and CardSave and all have their place.
May 17, 2013
If you're selling online via multiple channels such as eBay, Amazon, Play.com, phone orders and your own website you'll know that it can get quite time consuming monitoring each channel to process the incoming orders. As your volume of sales grows this can start to become a barrier to the grown of...
May 10, 2013
If you've used OpenCart for any period of time with a reasonable number of products you'll probably know that you can't upload multiple product images at once. So while a single product can have as many images as you like, you can't add more than one at a time. You have to click add image, browse...
May 8, 2013
Here are 7 things you can do relatively quickly to boost sales on your OpenCart website.
Apr 26, 2013
When considering a new web project, it can be tempting to look for the lowest price, which often means outsourcing to a developing country.
Apr 19, 2013
As you start to sell more and more from your OpenCart store, you may find yourself printing a lot of invoices and shipping labels. Wouldn't it be great if this could all be automated?
Apr 12, 2013
Whether you're looking to build a new ecommerce website or review your existing one, here are some of the features to look for that will get you the best return on your investment.
Apr 5, 2013
We've been asked a couple of times recently about how the coupon codes work in OpenCart. Well here's a brief overview.
Mar 22, 2013
Amazon and eBay are the biggest online sales channels by far. If you're serious about selling products online you'd need to have a very good reason indeed not to be selling via these channels. It no longer makes sense for retailers of any size to shut their eyes and hope these rapidly growing...
Mar 15, 2013
If you're selling any volume of products online, you're probably selling on multiple channels already. The three most popular channels are eBay, Amazon and direct via your own website. There are others of course but these are the main ones.
Mar 8, 2013
We were seeing an issue on one of our sites recently where occasionally and without warning it would throw an Internal Server error. The site did have a pretty large number of products and categories but not too many more from some of our other sites that were fine.
Mar 1, 2013
OpenCart and PrestaShop are both great systems, both are free and open source and come with pretty much all of the features you'd need to get your ecommerce business off the ground and it would only be the biggest online shops with very complex requirements that start to outgrow them (we're talking...
Feb 22, 2013
One of the best ways to increase sales through your OpenCart shop is to get your products automatically listed on Google Shopping. It's pretty easy to do and will probably only need about 30 minutes, yet many OpenCart store owners don't know they should be doing it!
Feb 15, 2013
We're pleased to be able to say that since moving to us, our client has reduced the errors they were seeing in Google Webmaster Tools down to zero.
Feb 8, 2013
It should go without saying that before starting any new software development project, it's essential to think carefully about the requirements and plan the best way to design the application. This is true whether your web app will be an ecommerce platform, a CMS or a company Intranet.
Feb 1, 2013
The economy is changing fast. The global credit crisis has been hard on any inefficiencies and some of the old retail business models are dead. Meanwhile, ecommerce is booming.
Jan 28, 2013
I've noticed a new trend (aesthetic, style, paradigm) in web design which I think is rather nice. There was a time when websites were fairly text heavy and animated gifs were the pinnacle of cutting edge design and showed real prowess in design skills. Things moved on quickly and it was all about...
Jan 18, 2013
So here's a quick code change that you can do to your OpenCart shop to improve its Search Engine Optimisation.
Jan 11, 2013
We've seen a problem recently which will cause an OpenCart website to suddenly start causing an internal server error.
Jan 3, 2013
Sean Morris, Implementation Executive at TradeDoubler Interviews Paul Feakins, Managing Director at Antropy.
Dec 21, 2012
In business, the bottom line is everything. So it was nice that versions of OpenCart prior to 1.5 could calculate gross profit and produce reports if you entered in the cost price of the items you sold.
Dec 14, 2012
I read a very interesting article recently, here's a summary.
Dec 7, 2012
OpenCart is an absolutely fantastic ecommerce platform. It is not, however, a blog, CMS or forum - that's not what it's designed for as those are platforms in their own right. Many people try to use blog software (such as WordPress) to build CMS websites and then bolt on ecommerce.
Nov 16, 2012
Not so long ago, osCommerce was the platform to be on when it came to open source ecommerce solutions. How does it compare to OpenCart, our favourite ecommerce platform?
Nov 9, 2012
If you're planning on setting up a new website of any kind, it will need to be hosted somewhere. For the uninitiated this just means that it will need to exist on a computer somewhere that's always on and always connected to the Internet so that it can send the website pages to your visitors when...
Oct 31, 2012
If you're already selling on eBay, Amazon or through your own website, increasing your sales through Facebook is actually pretty straight forward.
Oct 9, 2012
So what’s all this fuss about the Internet cookies? And what are they anyway?
Sep 28, 2012
Setting up affiliates is a great way to increase traffic and sales on your OpenCart store. The best affiliates are people with popular blogs, popular social media profiles, or other high-traffic sites. To get any sort of good conversion ratio affiliates should be blogging on a topic that's related...
Sep 23, 2012
I've just found the solution to an irritating problem with one of my computer monitors that makes a high-pitched sound when the computer is in sleep mode.
Sep 19, 2012
It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements.
Sep 19, 2012
Government websites aren't usually known for excellent design in terms of both graphic design and software design but I came across this the other day and it's absolutely spot on.
Sep 17, 2012
How can I get more traffic? How can we make more online sales? Here's an overview of some steps you can take today.
Sep 14, 2012
I saw a really great piece of online marketing the other day that instantly made me want to click it.
Sep 13, 2012
Shopify is a hosted shopping cart solution that can be set up by almost anyone with basic IT skills and an internet connection. It’s easy to set up and has some well-designed themes. The idea is that everything can be set up and managed through a web browser, right down to the domain name.
Sep 3, 2012
Matraxis identified the need for a new website that not only looked highly professional and befitting of a digital company but was easy to administer and update with their substantial amount of content.
Aug 24, 2012
Which shopping cart should I use? OpenCart or Magento?
Aug 13, 2012
The Raspberry Pi is a very small and very cheap (£22) computer, designed to get more people in to programming, which can't be a bad thing!
Aug 8, 2012
Google make it hard to find the Free/Standard version - they'd rather you went for the paid version which does have some further benefits, but if you're after the free version, the link is here.
Aug 7, 2012
On Monday 28th November Nokia brought deadmau5 and the world's most advanced 3D technology together and created an amazing free light show at Millbank Tower, London to showcase their new Lumia 800 phone.
Jul 20, 2012
There's an extension called Product Manager which dramatically speeds the process of administering your OpenCart store.
Jul 17, 2012
Our latest website went live this week, a trade-only wholesale ecommerce website built with OpenCart.
Jul 10, 2012
Having your own ecommerce website is great, but you'll generate significantly more sales if you're also selling on ebay and amazon.
Jun 29, 2012
SEO Toaster is a relatively new ecommerce platform that includes a B2B quote engine. It's built from the ground up with SEO in mind at every stage.
Jun 8, 2012
A lot of developers are put off creating iPhone and Android apps because of the time an difficulty of learning a new programming language, Objective-C for iPhone and Java for Android.
May 18, 2012
If you're already selling online with OpenCart or another shopping cart platform, it may be worth also selling through ebay to increase your sales.
Apr 25, 2012
As the UK enters the double-dip recession I'm glad we operate in the services sector.
Apr 17, 2012
Here are a few quick, simple ways to make the best use of the meta description tag on your website.
Apr 11, 2012
I'm often surprised when I ask people how many visitors they get to their website and they're not sure. They could be getting between 1 or 1,000 per day but they really don't know which.
Mar 30, 2012
Here's something you can do right now in about 10-20 minutes that will increase traffic and sales on your OpenCart store.
Mar 27, 2012
Antropy has been designing and developing OpenCart websites for quite some time now so it makes sense that we're now offering help and support to those who already have online businesses built on OpenCart.
Mar 16, 2012
A trend in IT is towards hosted software applications where software exists in the cloud and is access and used through web browsers.
Mar 8, 2012
Concrete5 or Jooma. Which is better? Both have different properties. Joomla has been around for years and according to www.opensourcecms.com is the most highly rated CMS there is (Concrete5 comes a close second) based on user feedback.
Feb 24, 2012
Mozilla, the non-profit behind the legendary Firefox browser have announced plans to build their own app store called Mozilla Marketplace in direct competition with the Apple and Android stores.
Feb 21, 2012
For a few reasons - first and foremost, they bring in work, which is of course their aim. If your recipients are previous clients or potential prospects it may be they were thinking of kicking off a project and seeing your company name is the reminder they need to get going.
Feb 10, 2012
So... the Adobe Flash player seems to have a bit of an uncertain future at the moment, what's going to happen?
Feb 3, 2012
Cars that drive themselves are getting closer!
Jan 27, 2012
EPFL scientists have developed a new generation of 3D computer chips, stacked vertically rather than placed side by side.
Dec 23, 2011
Besides making it more efficient to produce existing parts, 3D printing techniques make it possible to produce things that weren’t even conceivable before — like parts with complex, scooped-out shapes that minimize weight without sacrificing strength.
Dec 15, 2011
One of the exciting new features in HTML5 is Geolocation. This allows any website you visit to ask you to share your location, much like an iPhone app.
Dec 9, 2011
In most projects, including web projects, there are just 4 variables:
Oct 21, 2011
Open source software can prove to be better than its closed source counterpart. Firefox vs. Internet Explorer being just one very clear example.
Oct 14, 2011
As a start-up you have to keep your costs to an absolute minimum. You also need a website to refer people to. So it's tempting to have a go yourself.
Oct 7, 2011
Most software developers prefer to start a project from scratch rather than pick up an existing project. Here are a few reasons why:
Sep 23, 2011
Interesting news today that scientists believe some particles may travel faster than the speed of light!
Sep 16, 2011
There are a few things to consider when choosing a credit card gateway... how easy is it to set up, what are the transaction fees like, and what's the support like.
Sep 9, 2011
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However careful you are, mistakes happen. Sometimes surgeons remove the wrong kidney. Sometimes pilots fall asleep while flying a plane. Sometimes those files you thought you could delete... you needed!
Jun 24, 2011
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There's a lot of interest in open source these days, and not just from the software developer community. Many average PC users would be able to tell you that the popular Firefox browser was "open source"... whatever that means?
Jun 1, 2011
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When it comes to features, ease of use, speed, in fact pretty much all the criteria we'd use to assess a CMS, concrete5 is way above the competition.
Feb 16, 2011
Jan 11, 2011
One of the first decisions that needs to be made when building a content managed website is "which content management system to use"?
Dec 30, 2010
There are plenty of open source shopping carts written in PHP and a very common question is "which one should I use?" Well here's our review of the most popular ones.
Nov 27, 2010
Nov 4, 2010
A table to show what the business benefits are of each technical feature.
Sep 21, 2010
Aug 18, 2010
I remember my early "adventures" while learning CSS and with the benefit of a few year's hindsight it's now easy to see which of the rules in the many tutorials were the most useful. Here are a few of them.
Aug 18, 2010
It's been well over 10 years since "Design Patterns: Elements of Reusable Software" was first published by the so called "Gang of Four" an allusion to the "Greek Gang of Three" who were also concerned with logic.
Mar 21, 2010