The Antropy Ecommerce Blog
Dec 15, 2014
This episode follows the fortunes of the ultimate online retail success story - a business that was born in a garage twenty years ago and grew into a 100 billion pound global giant. Along the way, the Amazon phenomenon has inspired, shaped - and sometimes squeezed - the rest of the retail sector,...
Dec 11, 2014
You may be aware that some rather onerous new tax rules will come in to force from January 1st 2015 to do with the way that VAT is charged in the EU. Unfortunately, whether you're VAT registered or not these will apply to you if you sell digital downloadable products or provide digital services...
Dec 11, 2014
How big of a problem is showrooming to high street retailers?
Nov 26, 2014
I came across an issue with OpenCart CAPTCHAs recently for the about the third time, which was difficult to fix each time. Unfortunately for me, the fix I'd applied previously didn't work! The symptom of this issue is that on pages where you need the user to solve a CAPTCHA before posting such...
Nov 20, 2014
Coming in a variety of forms, shipping software is a computer program that is specifically designed to process labels (with your customer addresses), track deliveries, access and manage a range of carrier services.
Nov 19, 2014
This year, Monday 1 December is Cyber Monday! Hundreds of retailers will be slashing prices for 24 hours as consumers scramble to find a bargain for the start of the festive season. For both consumers and ecommerce retailers alike, it's important to be prepared, either to know how and where...
Nov 11, 2014
During the buying process, your customers will receive various email updates about the status of their order. Are you making the best use of these opportunities? Here are some things you could implement that will increase revenue.
Oct 31, 2014
Finally the long-awaited OpenCart 2.0 has been released to the public for use. The new version of our favourite ecommerce platform has a whole host of major new features and improvements. Here are some of them.
Oct 17, 2014
It occurred to me this month that I've been working in the web industry for just over 10 years. How time flies! And what better occasion to look back over the changes we've seen in the industry over that time?
Oct 2, 2014
If you've bought a domain and you need to point it to a web host, or you'd like to set up your email with a different mail server then you'll probably be thinking DNS is pretty complicated. Luckily it's not actually that tricky to configure and here's a simplified description of all you need to...
Sep 30, 2014
iBeacon is the trademark for an indoor proximity system that Apple Inc. calls "a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence." The technology enables a smart phone or other device to perform actions when in close proximity to an iBeacon.
Sep 23, 2014
After many long evenings and far too much caffeine to be considered safe, we have released our OpenCart to Tradebox extension in to the wild to roam amongst the other OpenCart modules.
Sep 19, 2014
An interesting look at how consumers purchased products over the last 100 years.
Sep 8, 2014
What are online retailers doing in terms of mobile marketing and website optimization?
Sep 2, 2014
There are many factors that affect website sales and, as ecommerce experts, all of them are of great interest to us.
Aug 29, 2014
There are some pretty surprising findings below that may have an effect on the product ranges that you choose to stock and sell online.
Aug 20, 2014
It's interesting to see such strong growth in ecommerce, but also that while bricks and mortar stores worry about "showrooming", such a thing exists as "webrooming".
Aug 15, 2014
10 interesting and counter-intuitive ways of increasing sales. 1, 3 and 6 are particularly interesting!
Aug 14, 2014
There's a new marketplace in town that's free to join, has 5 million UK shoppers, is easy to connect to your online shop and has a massive conversion rate.
Aug 12, 2014
In 2018 90% of mobile traffic will come from cloud applications, compared to 82% at the end of 2013. It is expected to grow at an annual compound rate of 64% between 2013 and 2018. The increase in the use of 4G allows for easier access to all forms of content from anywhere, across multiple devices.
Jul 28, 2014
The trends are clear, desktop is diminishing and tablets are becoming ubiquitous. Essentially, tablet and mobile can no longer be ignored. They can't be considered a "nice-to-have", they must be considered a main, essential feature of any new website project.
Jul 18, 2014
The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: The volume of data can be overwhelming, and it's easy to veer off course. By steering clear of "data detours," retailers can focus on...
Jul 10, 2014
Imagine going to your local grocery store only to be surprised by an empty counter. No sales assistants, no cashiers or anyone to support you during your shopping. What to do when you cannot find something or the help-yourself checkout counter isn’t working properly? You will leave the store...
Jun 17, 2014
Although the ranking algorithm is one of Google's most closely guarded secrets, this very extensive infographic must cover almost all of the most important factors.
Jun 13, 2014
In order to get the best out of any web agency when you have a problem with your website, you'll need to give them a very clear description of the problem.
Jun 2, 2014
In an ideal world, every single visitor that makes their way through your ecommerce store’s virtual front door would like what they see enough to make an order. Unfortunately, the reality is that conversion rates will typically hover between just one and three per cent of your total unique...
May 19, 2014
There seems to be some confusion about how multi-currency works in OpenCart, so here's a short article to clarify some of the main points.
Feb 22, 2013
One of the best ways to increase sales through your OpenCart shop is to get your products automatically listed on Google Shopping. It's pretty easy to do and will probably only need about 30 minutes, yet many OpenCart store owners don't know they should be doing it!
Jul 1, 2011
However careful you are, mistakes happen. Sometimes surgeons remove the wrong kidney. Sometimes pilots fall asleep while flying a plane. Sometimes those files you thought you could delete... you needed!
Jan 18, 2013
So here's a quick code change that you can do to your OpenCart shop to improve its Search Engine Optimisation.
Jul 29, 2013
The latest OpenCart has been released, version 1.5.6 and it has several really great new features!
Sep 28, 2012
Setting up affiliates is a great way to increase traffic and sales on your OpenCart store. The best affiliates are people with popular blogs, popular social media profiles, or other high-traffic sites. To get any sort of good conversion ratio affiliates should be blogging on a topic that's related...
May 10, 2013
If you've used OpenCart for any period of time with a reasonable number of products you'll probably know that you can't upload multiple product images at once. So while a single product can have as many images as you like, you can't add more than one at a time. You have to click add image, browse...
Aug 13, 2013
One of the most exciting new features in OpenCart 1.5.6 is the ability to allow customers to set up recurring payments or subscriptions. There are two main uses for this this. Firstly subscribing to an on-going service such as a "discount club" for your online store and secondly allowing a customer...
Aug 24, 2012
Which shopping cart should I use? OpenCart or Magento?
Jul 19, 2013
Various OpenCart websites that use PayPal Standard have been seeing a problem recently where orders are being placed and appearing in PayPal but they aren't appearing as completed orders in OpenCart.
Jan 28, 2013
I've noticed a new trend (aesthetic, style, paradigm) in web design which I think is rather nice. There was a time when websites were fairly text heavy and animated gifs were the pinnacle of cutting edge design and showed real prowess in design skills. Things moved on quickly and it was all about...
Jan 11, 2013
We've seen a problem recently which will cause an OpenCart website to suddenly start causing an internal server error.
Jul 10, 2012
Having your own ecommerce website is great, but you'll generate significantly more sales if you're also selling on ebay and amazon.
Jun 7, 2013
If you've used OpenCart for any length of time, you've probably seen the Backup/Restore buttons in the admin area of your website. You may, like many others, have assumed that clicking backup will give you a full backup of your site should anything go wrong or should you want to move web hosts.
Sep 13, 2012
Shopify is a hosted shopping cart solution that can be set up by almost anyone with basic IT skills and an internet connection. It’s easy to set up and has some well-designed themes. The idea is that everything can be set up and managed through a web browser, right down to the domain name.
Aug 30, 2013
If a picture is worth a thousand words then a video must be worth a thousand pictures. And pictures are very useful when selling online. So how can you add video to your OpenCart product descriptions?
Apr 25, 2014
Let's be blunt - the way in which you approach the marketing of your online business will be one of the most important factors in your success or failure. Are you following a structured, well-thought-out strategy? Or are you doing random little bits here and there without knowing for sure if...
Apr 11, 2014
The Internet has been panicking this week at the discovery of a serious vulnerability that may have compromised passwords and data on many of the most popular sites.
Apr 5, 2013
We've been asked a couple of times recently about how the coupon codes work in OpenCart. Well here's a brief overview.
Mar 28, 2014
Maximising sales in ecommerce is all about delivering the simplest and best user experience possible. This means a simple, intuitive interface where the customer can easily go through the online buying process of finding their product, adding it to their basket and checking-out. Popup Confirmations...
Aug 5, 2013
OpenCart is very well optimized for search engines by default, but there are certain things that can be done to improve the on-site SEO still further.
Mar 22, 2013
Amazon and eBay are the biggest online sales channels by far. If you're serious about selling products online you'd need to have a very good reason indeed not to be selling via these channels. It no longer makes sense for retailers of any size to shut their eyes and hope these rapidly growing...
Apr 17, 2012
Here are a few quick, simple ways to make the best use of the meta description tag on your website.
Jul 22, 2011
Mar 15, 2013
If you're selling any volume of products online, you're probably selling on multiple channels already. The three most popular channels are eBay, Amazon and direct via your own website. There are others of course but these are the main ones.
Mar 25, 2011
Mar 8, 2013
We were seeing an issue on one of our sites recently where occasionally and without warning it would throw an Internal Server error. The site did have a pretty large number of products and categories but not too many more from some of our other sites that were fine.
Mar 21, 2014
We really love open source software at Antropy, not just for the cost savings but for the flexibility of being able to change the software to do exactly what you want and interface with other systems. Obviously we're big fans of the OpenCart ecommerce platform, but what other ways are there to stay...
Jul 17, 2012
Our latest website went live this week, a trade-only wholesale ecommerce website built with OpenCart.
Jul 15, 2011
Mar 1, 2013
OpenCart and PrestaShop are both great systems, both are free and open source and come with pretty much all of the features you'd need to get your ecommerce business off the ground and it would only be the biggest online shops with very complex requirements that start to outgrow them (we're talking...
Mar 14, 2014
Lots of companies invest heavily in the design/branding of their websites. It takes a lot of time and costs a lot of money to get a website looking as slick and professional as those of the big boys. So is it really worth it? And by worth it, I mean does it give an ROI (Return On Investment) worth...
Jul 8, 2011
Apr 11, 2012
I'm often surprised when I ask people how many visitors they get to their website and they're not sure. They could be getting between 1 or 1,000 per day but they really don't know which.
Feb 15, 2013
We're pleased to be able to say that since moving to us, our client has reduced the errors they were seeing in Google Webmaster Tools down to zero.
Mar 15, 2011
Mar 27, 2012
Antropy has been designing and developing OpenCart websites for quite some time now so it makes sense that we're now offering help and support to those who already have online businesses built on OpenCart.
Mar 9, 2011
Feb 8, 2013
It should go without saying that before starting any new software development project, it's essential to think carefully about the requirements and plan the best way to design the application. This is true whether your web app will be an ecommerce platform, a CMS or a company Intranet.
Feb 28, 2014
What is server/website monitoring? And why is it so important for ecommerce websites?
Feb 1, 2013
The economy is changing fast. The global credit crisis has been hard on any inefficiencies and some of the old retail business models are dead. Meanwhile, ecommerce is booming.
Feb 21, 2014
If you've looked in to SEO on any level you'll probably have heard of canonical URLs. So we'll try and answer a few questions about them.
Jun 24, 2011
Feb 23, 2011
Mar 16, 2012
A trend in IT is towards hosted software applications where software exists in the cloud and is access and used through web browsers.
Apr 1, 2014
Mark Zuckerberg reveals plans to expand the ecommerce on facebook (f-commerce) after announcing the purchase of Antropy for £12 million.
Feb 14, 2014
We're looking for ecommerce guest bloggers, to help with guest posts and articles. We're keen to feature thoughtful and creative articles about OpenCart or ecommerce in general. If you know your stuff, write useful articles and enjoy putting finger to keyboard, get in touch to find out more.
Jan 3, 2013
Sean Morris, Implementation Executive at TradeDoubler Interviews Paul Feakins, Managing Director at Antropy.
Feb 17, 2011
When it comes to features, ease of use, speed, in fact pretty much all the criteria we'd use to assess a CMS, concrete5 is way above the competition.
Feb 21, 2011
Dec 21, 2012
In business, the bottom line is everything. So it was nice that versions of OpenCart prior to 1.5 could calculate gross profit and produce reports if you entered in the cost price of the items you sold.
Apr 25, 2012
As the UK enters the double-dip recession I'm glad we operate in the services sector.
Feb 11, 2014
If you're serious about selling online, you need to be selling across multiple channels and if you have any number of products at all, you need to be synchronizing stock levels, managing orders in one place and ideally managing your listings automatically across the channels.
Feb 16, 2011
Dec 14, 2012
I read a very interesting article recently, here's a summary.
Jun 8, 2012
A lot of developers are put off creating iPhone and Android apps because of the time an difficulty of learning a new programming language, Objective-C for iPhone and Java for Android.
Dec 7, 2012
OpenCart is an absolutely fantastic ecommerce platform. It is not, however, a blog, CMS or forum - that's not what it's designed for as those are platforms in their own right. Many people try to use blog software (such as WordPress) to build CMS websites and then bolt on ecommerce.
Nov 27, 2010
Nov 16, 2012
Not so long ago, osCommerce was the platform to be on when it came to open source ecommerce solutions. How does it compare to OpenCart, our favourite ecommerce platform?
Jan 31, 2014
It never fails to surprise me how many companies have their ecommerce website at the centre of their business but fail to have a proper backup solution or disaster recovery (DR) process in place. Are you one of these?
Jan 28, 2014
Some of the most compelling reasons why the time is now to take your business online. If you're wondering why sales are lagging off-line and haven't yet become an ecommerce seller, this is a must-read.
Sep 21, 2010
Nov 9, 2012
If you're planning on setting up a new website of any kind, it will need to be hosted somewhere. For the uninitiated this just means that it will need to exist on a computer somewhere that's always on and always connected to the Internet so that it can send the website pages to your visitors when...
Nov 4, 2010
A table to show what the business benefits are of each technical feature.
Jun 20, 2011
Mar 30, 2012
Here's something you can do right now in about 10-20 minutes that will increase traffic and sales on your OpenCart store.
Jun 1, 2011
Jun 29, 2012
SEO Toaster is a relatively new ecommerce platform that includes a B2B quote engine. It's built from the ground up with SEO in mind at every stage.
Jan 23, 2014
If you are going to be pumping you’re hard earned cash back into advertising and promoting your business, you will certainly want to know whether that’s cash is doing its best for your bottom line. While Google AdWords and Google Shopping provide excellent reporting facilities that make you...
Sep 17, 2012
How can I get more traffic? How can we make more online sales? Here's an overview of some steps you can take today.
Apr 11, 2011
Jan 11, 2011
One of the first decisions that needs to be made when building a content managed website is "which content management system to use"?
Jan 14, 2014
This detailed and informative image looks at the motivations underlying customers' behaviour during the checkout process on e-commerce sites.
Mar 8, 2012
Concrete5 or Jooma. Which is better? Both have different properties. Joomla has been around for years and according to www.opensourcecms.com is the most highly rated CMS there is (Concrete5 comes a close second) based on user feedback.
Dec 30, 2010
There are plenty of open source shopping carts written in PHP and a very common question is "which one should I use?" Well here's our review of the most popular ones.
Mar 21, 2010
Jan 3, 2014
Many retailers and online shops saw the Christmas surge come later this year, with more customers leaving their shopping to the last minute. Increased trust in online shopping delivery times may have been a factor in this, but either way it seems the Christmas rush came later for almost everyone...
Jul 12, 2013
You may have seen on some ecommerce websites a price of a product that's crossed out and discounted for a sale. It's a very good visual way to show how much a customer is saving.
Jul 8, 2013
So we're not talking about the old fashioned kind of press release that goes in a printed newspaper. These days there are lots of press release websites that allow you to submit a press release, often with a link, as long as it is well-written and newsworthy. The amount of traffic these can...
Feb 24, 2012
Mozilla, the non-profit behind the legendary Firefox browser have announced plans to build their own app store called Mozilla Marketplace in direct competition with the Apple and Android stores.
Feb 21, 2012
For a few reasons - first and foremost, they bring in work, which is of course their aim. If your recipients are previous clients or potential prospects it may be they were thinking of kicking off a project and seeing your company name is the reminder they need to get going.
Oct 31, 2012
If you're already selling on eBay, Amazon or through your own website, increasing your sales through Facebook is actually pretty straight forward.
Dec 20, 2013
This year many online retailers have seen the Christmas rush come later than ever with more and more people leaving their online shopping to the last minute. It seems the reason for this is partly increased confidence and trust in buying online and in the speed and reliability of deliveries.
Oct 9, 2012
So what’s all this fuss about the Internet cookies? And what are they anyway?
Jun 28, 2013
Abandoned shopping carts are where someone has added a load of items to their shopping basket on your website and then for whatever reason they haven't proceeded to place the order.
Jun 21, 2013
You can use PayPal Standard to take payments by credit card, but do your customers know this? Displaying PayPal as your only payment method can be dangerous because a lot of potential customers will think that they have to go through a lengthy sign-up process to get a PayPal account before they can...
Sep 23, 2012
I've just found the solution to an irritating problem with one of my computer monitors that makes a high-pitched sound when the computer is in sleep mode.
Feb 10, 2012
So... the Adobe Flash player seems to have a bit of an uncertain future at the moment, what's going to happen?
Dec 11, 2013
You might think that telephone sales have been kicked to the sideline after the explosion of E-commerce sites over the last 15 years, but you would only be half right. New research produced by call tracking provider Response Tap shows that not only do consumers appreciate a well executed telephone...
Jun 14, 2013
A frequent question that comes up amongst OpenCart users is how are refunds and returns are processed. Even long term users of OpenCart often process refunds outside of OpenCart but there is a built-in way for doing this.
Sep 19, 2012
It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements.
Sep 19, 2012
Government websites aren't usually known for excellent design in terms of both graphic design and software design but I came across this the other day and it's absolutely spot on.
Dec 6, 2013
This week Amazon.com announced that it's working on technology that will make deliveries by drone aircraft (hexacopters) straight to the customer's home.
Feb 3, 2012
Cars that drive themselves are getting closer!
Sep 14, 2012
I saw a really great piece of online marketing the other day that instantly made me want to click it.
May 31, 2013
Our latest website to go live combines social media and ecommerce in a new and innovative way that provides a better, more immersive shopping experience and brings customer loyalty back to retail.
May 29, 2013
There are lots of payment gateways available for OpenCart and it's important to choose one that will suit your needs. Some of the most popular include PayPal, SagePay and CardSave and all have their place.
Sep 3, 2012
Matraxis identified the need for a new website that not only looked highly professional and befitting of a digital company but was easy to administer and update with their substantial amount of content.
Nov 28, 2013
Amazon.com, Inc. is undeniably one of the giants of e-commerce. The Best Retail Brands Report 2012 last year placed Amazon as the top riser in terms of brand value. The trend continued in 2013, seeing Amazon move from 9th place to 4th in the US. Meanwhile, in the UK the company reports more than 20...
Jan 27, 2012
EPFL scientists have developed a new generation of 3D computer chips, stacked vertically rather than placed side by side.
Aug 13, 2012
The Raspberry Pi is a very small and very cheap (£22) computer, designed to get more people in to programming, which can't be a bad thing!
May 17, 2013
If you're selling online via multiple channels such as eBay, Amazon, Play.com, phone orders and your own website you'll know that it can get quite time consuming monitoring each channel to process the incoming orders. As your volume of sales grows this can start to become a barrier to the grown of...
Aug 8, 2012
Google make it hard to find the Free/Standard version - they'd rather you went for the paid version which does have some further benefits, but if you're after the free version, the link is here.
Dec 23, 2011
Besides making it more efficient to produce existing parts, 3D printing techniques make it possible to produce things that weren’t even conceivable before — like parts with complex, scooped-out shapes that minimize weight without sacrificing strength.
Nov 22, 2013
Usually we'd recommend sending your marketing email to previous customers via MailChimp or other similar web-based service. This ensures better delivery rates and better tracking. But if you want to target only customers who have bought a certain product then it can be easier to do this from...
May 8, 2013
Here are 7 things you can do relatively quickly to boost sales on your OpenCart website.
Aug 7, 2012
On Monday 28th November Nokia brought deadmau5 and the world's most advanced 3D technology together and created an amazing free light show at Millbank Tower, London to showcase their new Lumia 800 phone.
Apr 26, 2013
When considering a new web project, it can be tempting to look for the lowest price, which often means outsourcing to a developing country.
Jul 20, 2012
There's an extension called Product Manager which dramatically speeds the process of administering your OpenCart store.
Nov 15, 2013
If you're looking to sell more (and who isn't?) then it won't have escaped your attention that having a facebook page for your business with a lot of "likes" is a great way to get your products in front of your target market.
Apr 19, 2013
As you start to sell more and more from your OpenCart store, you may find yourself printing a lot of invoices and shipping labels. Wouldn't it be great if this could all be automated?
Dec 15, 2011
One of the exciting new features in HTML5 is Geolocation. This allows any website you visit to ask you to share your location, much like an iPhone app.
May 18, 2012
If you're already selling online with OpenCart or another shopping cart platform, it may be worth also selling through ebay to increase your sales.
Apr 12, 2013
Whether you're looking to build a new ecommerce website or review your existing one, here are some of the features to look for that will get you the best return on your investment.
Dec 9, 2011
In most projects, including web projects, there are just 4 variables:
Nov 8, 2013
Google have been trying to list products for quite some time. They started off with their product search called Froogle which became Google Base and now just Google Products. To get listed on these you used to just have to submit an XML feed but now they're changing again to Google Shopping and...
Oct 21, 2011
Open source software can prove to be better than its closed source counterpart. Firefox vs. Internet Explorer being just one very clear example.
Nov 5, 2013
Well I was so impressed recently when placing an order on overclockers.co.uk that I thought it would be worth highlighting some of the things they've got spot on and how they're going above and beyond customer expectations on a daily basis.
Oct 25, 2013
No computer system can ever be 100% secure, as proven recently by security breaches at Facebook, Twitter, Apple and Microsoft. But there are some simple steps you can take to deter all but the most determined hacker.
Oct 14, 2011
As a start-up you have to keep your costs to an absolute minimum. You also need a website to refer people to. So it's tempting to have a go yourself.
Oct 18, 2013
Before starting a new online business, it's important to have a clear idea of the numbers involved in terms of initial investment, fixed monthly/yearly costs and likely return. So here's a brief overview of some numbers.
Oct 7, 2011
Most software developers prefer to start a project from scratch rather than pick up an existing project. Here are a few reasons why:
Oct 11, 2013
If you're not aware of TrustPilot already, it's an independent platform that allows customers to review the service they receive from your company online. It presents these reviews on your website in a little widget that you can add.
Sep 23, 2011
Interesting news today that scientists believe some particles may travel faster than the speed of light!
Sep 16, 2011
There are a few things to consider when choosing a credit card gateway... how easy is it to set up, what are the transaction fees like, and what's the support like.
Oct 4, 2013
We went to London yesterday to check out the eCommerce Expo and had a great time meeting some of the key players in the ecommerce industry. The highlight for us being the OpenCart stand where we met the developers behind OpenStock, OpenBayPro and the man himself behind OpenCart, Daniel Kerr.
Sep 20, 2013
Whether you sell online via eBay and Amazon already or whether you're looking to start selling online for the first time, at some point you're going to want a website on your own domain name that sells.
Sep 9, 2011
Sep 2, 2011
Sep 13, 2013
Ebay was once seen as the place to go for those seeking rare or specific second hand items at bargain basement prices. Ebayers were often hunting for bargains, cheap deals and looking to save pennies. As a consumer-to-consumer platform, people would buy and sell from each other in something akin to...
Aug 26, 2011
Sep 6, 2013
Selling online is all about trust. If you can increase the trust your users have if your site, your company and your products, you will increase your sales in turn. There are many ways to do this but customer product reviews are one of the most effective.
Aug 19, 2011
Aug 12, 2011
Aug 27, 2013
When choosing a web host there are a lot of things to consider, especially if you're an online only ecommerce business. In this case your ecommerce website itself will be one of the most important assets your business. Making sure uptime is as close to 100% as possible and that support is excellent...
Aug 5, 2011
Aug 16, 2013
The Antropy team are settling in nicely to our new offices in Crawley, West Sussex, in the same building as successful ecommerce company, RC Geeks.
Jul 29, 2011