The Importance of Mobile Optimisation for OpenCart Ecommerce Websites

Posted by JackBudd on October 27, 2023

The rise of mobile devices as the preferred choice for accessing the internet is no surprise. Mobile phones are portable, convenient, and readily available, allowing users to browse, shop, and interact with online businesses on the go. As a result, mobile devices have completely transformed the e-commerce landscape. Today's consumers expect a seamless and user-friendly shopping experience across all devices.

The Mobile Revolution

Over 55% of website traffic comes from mobile devices.
92.3% of internet users access the internet using a mobile phone.
There are approximately 4.32 billion active mobile internet users.
Africa has the highest proportion of internet traffic from mobile devices at 69.13%.
There will be over 1 billion 5G connections worldwide by 2025.

These statistics alone show the critical importance of mobile optimisation for OpenCart e-commerce websites.

Now that we've established the significance of mobile optimisation for OpenCart, it's time to consider some practical steps to achieve it

1. Use a Responsive OpenCart Theme
Select a responsive theme for your OpenCart website. A responsive design ensures that your site adapts to various screen sizes, providing an optimal user experience on both mobile and desktop devices.

2. Optimise Images and Content
Compress and optimise images and content to reduce load times on mobile devices. Faster load times improve the user experience and can positively impact your search engine rankings.

3. Streamline Navigation
Ensure that your website's navigation is easy to use on mobile devices. Implement a user-friendly menu and organise product categories for mobile users.

4. Test on Various Devices
Regularly test your OpenCart website on different mobile devices to ensure it functions correctly and looks good on all screens. Address any issues promptly.

5. Prioritise Mobile SEO
Implement mobile SEO best practices, including optimising meta tags, using mobile-friendly keywords, and ensuring that your content is easily readable on small screens.

In conclusion, with over 55.5% of website traffic coming from mobile devices, mobile optimisation is no longer an option—it's a necessity for the success of your OpenCart e-commerce website. By providing an enhanced user experience, improving SEO, reaching a wider audience, reducing bounce rates, and staying competitive, mobile optimisation can significantly impact your online business's bottom line. Don't wait; start optimising your OpenCart store for mobile today to ensure you're not missing out on this ever-growing audience of mobile shoppers. Your customers will thank you, and so will your sales figures.

Get in touch today if you'd like us to look into improving your store so that it's optimised for all devices - we're happy to help!

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Testimonials

After many years of trying to update my website, dealing with problematic code, delays, etc, I found Antropy about 10 years ago. I can not say enough great things about the quality of their coding and stability of my website along with the professionalism of their staff. I now have a well functioning website that has stood the test of time. Our site is an e-commerce site so that having it up and running is crucial to our business. On the rare occasion that there is a problem with the site, Antropy's team is quick and responsive to finding the problem and fixing it quickly.

Lynn Reznick, Off The Mark

Excellent work, delivered in a friendly and consultative way throughout the whole process. For a small company such as my own it was great to be guided through the process, and all my requests were responded to and I felt involved from start to finish.

Phil Saville, Rook Systems

Thanks for your hard work, it's very much appreciated.

Colin Farndale, CJF Motorcycles

We are really delighted with the finished product, it has far exceeded our expectations... Many thanks again for your support and setting up what I feel is the best Alzheimer's website in the country.

Lynne, MK Alzheimer's

Thank you all for the hard work, it has paid off, it looks good. The logo is great to promote the practice and the website we can be proud of. Thank you again.

Biddy Arnott, Group Analytic Practice Ltd

Excellent company with outstanding knowledge of opencart and how to get the best from it. If you are looking for a reliable and professional company to work with I wouldn't hesitate to recommend these guys.

Ashley Morrison, Lockertek

Merged two previously HUGE separate sites (website and webstore) into one streamlined website with integrated store, with improved social media and mailing list results. Joe helped communicate complicated jargon into simpler terms, solved issues/queries quickly, and the follow up support has been invaluable.

Jo, Cold Spring Records

Very impressed with the quick service! There is nothing more we need help with right now but we would certainly use you in the future for other issues or alterations we may have. Thank you very much!

Jemma, Aquafayre

The deliveries are now incredibly clear and there is no more admin work on this side which is excellent. It’s amazing really and I think our customers enjoy knowing exactly when they are getting it unlike nearly every other furniture company out there! Thanks for this.

Jonathan Haskins, Get Laid Beds

Always helpful and extremely responsive to any request and once the project has been rolled out they continue to assist you with great help and advice to make the most of your website

Jamie Chandler, Newvotek

We found Antropy to be very responsive and approachable to work with. They gladly took our own designs and transformed them into an easy-to-manage website. Communication was easy and any requests for change were promptly done. Many thanks for the work!

John Caiger, Matraxis

We worked with Antropy on our new webshop at kikgoes.nl in the past months. We have enjoyed working with them because of their extensive knowledge of Opencart and the rapid pace of development. We regularly added requirements to the projects and we've never had anything that couldn't be done. We look forward to working with Antropy again for new projects or adjustments to our webshop!

Joël van Daalen, Kik Cycleparts

Good to work with, very straight forward

Grant Berry, Home World

Antropy not only gave freely of their time to talk with me, they had the patience to teach me as we went along. They came up with various ideas that allowed me to choose what I liked best and with their guidance we got exactly the website we dreamed about.

David, RC Geeks

Just wanted to say a big thank you for all your help and support thus far. You've been absolutely brilliant. You've given me absolute confidence that when there is a problem it is sorted which really gives me peace of mind.

Tracy, FLUX

Firstly, thanks ever so much to you and your team for getting these two sites up and running. It’s a pleasure to work with people who are so helpful and responsive to our requirements. We’re very happy with both sites and all seems to be working fine.

Aidan, Nauticalia

Wow, I am speechless. Thank you so much, this is perfect !!!! Thank you, thank you !!!

Marios Pantelli, Sewing Machine Company

Taken on both smaller and large projects to a very high standard. Delivered on time, with a professional level of service. Always better than we envisioned. Staff are always ready to help with any issues we have. Really pleased with the results of Antropy, and hopefully we can do more business together in the future!

Josh, Toyland Toyshop

We recently started using Antropy for our OpenCart website as internal IT is swamped and we needed back up and they have been great. Work is quick and efficient, we never need to ask for something twice and communication is good. Gives us confidence that when we need something to be done, it will be and to a high standard.

Dominic Old, The Wasabi Company

Thanks again for all your hard work on the 3D renders … the results have been fantastic and I look forward to working together again in the future.

Kim, Kimberley-Jane: Design

The Importance of Mobile Optimisation for OpenCart Ecommerce Websites

The Mobile Revolution

Now that we've established the significance of mobile optimisation for OpenCart, it's time to consider some practical steps to achieve it

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