A Great Piece of Online Marketing
I saw a really great piece of online marketing the other day that instantly made me want to click it:
It's a great piece of reverse psychology - “don't buy my book”! Then the author directs you to a free download.
It works because firstly you can see it's a credible, published book that you can even start to read on Amazon and secondly because it really feels like the author is giving you inside access to his book because you’re a trusted friend.blog comments powered by Disqus