How to Get Thousands of Followers on Your Ecommerce Store’s Instagram

Posted by JackBudd on August 30, 2024

Everyone wants thousands of followers, right? In today's digital age, it's no secret that social media views and followers can directly translate to sales. A strong Instagram following isn’t just a vanity metric - it’s a powerful driver of brand awareness, customer trust, and, ultimately, revenue.

But with millions of users and brands competing for attention, growing your follower base can be challenging. Fortunately, with the right strategies, you can build a large, engaged audience. Here’s how to get thousands of followers on your e-commerce store’s Instagram.

1. Post High Quality Content Consistently

Consistency is the key word here. Posting high quality images and videos that showcase your products in an appealing way will attract and retain followers. Develop a content calendar to ensure you’re posting regularly, and vary your content types - use a mix of different product photos, user generated content that resonate with your audience. It's very important that you test what works well for you here. If one image with a bigger logo gets more likes, then use that template for the next set of posts!

2. Hashtags ###

Hashtags are essential for increasing your content’s visibility as they essentially group your content in a certain niche that your target audience will be searching for.

Research and use a mix of popular and niche hashtags relevant to your products and audience. Tools like Best Hashtag or Instagram’s own suggestions can help you discover effective hashtags here.

Create a branded hashtag for your store to encourage user-generated content and make it easier for followers to find posts related to your brand.

3. Follow for Follow Strategy

The follow-for-follow strategy can help you quickly build a follower base, especially when you’re just starting out. Follow accounts within your niche or that have similar interests. Many users will follow you back, boosting your follower count. However, be cautious not to rely solely on this strategy - focus on engaging with these accounts by liking and commenting on their posts to build genuine relationships.

4. Host Giveaways

Giveaways are an excellent way to boost engagement and attract new followers. To participate, ask users to follow your account, like the post, and tag friends in the comments. This not only increases your visibility but also encourages users to share your content with their networks, leading to more followers.

5. Run Instagram Ads

Instagram Ads are a powerful tool for reaching a targeted audience quickly. Use Instagram’s advanced targeting options to reach potential followers who are likely to be interested in your products. Experiment with different ad formats like Stories ads, carousel ads, and video ads to see what resonates best with your audience.

Running a paid promotion for a giveaway or a special offer can also help increase your followers, as well as drive traffic to your e-commerce site.

We have an in-depth guide on how to set up social media ads here.

6. Engage with Your Audience

Engagement is crucial for growing your follower base. Respond to comments and direct messages promptly, and engage with your followers’ content by liking and commenting. This not only builds relationships but also increases your visibility on the platform.

Consider using Instagram's interactive features like polls, questions, and quizzes in Stories to engage your audience. The more your followers interact with your content, the more likely it is to appear in their feeds and attract new followers.

Growing your e-commerce store’s Instagram following takes time and effort, but with the right strategies, you can build a large, engaged audience. Let us know if you'd like us to help you grow your following by contacting us here.