How to enable SEO Friendly URLs in OpenCart

Posted by JackBudd on February 9, 2024

Want to enhance your OpenCart store's visibility and drive more sales? It's time to start enabling SEO URLs – a simple yet effective strategy that can make a significant difference in your site's performance.

Why SEO URLs matter

Google prioritises URLs as the second most crucial factor for ranking, right after the domain name itself. Having clean, keyword-rich URLs not only improves search engine visibility but also enhances user experience.

How to enable SEO URLs in OpenCart

Navigate to System > Settings > Edit your Store > Server tab.
Select "Use SEO URLs" to enable this feature.


For each product:

  • Go to Products > Edit Product > SEO.
  • Enter a unique SEO Keyword, typically the full product name with spaces replaced by hyphens (-).
  • Avoid special characters like ampersands (&).
  • Once saved, check your product on the front-end. Voila! Your URLs should now be keyword-rich and primed for better search engine visibility.

Don't forget about category pages! Updating category URLs is equally important for optimising your site's SEO. You can follow a similar process under the relevant pages to ensure all aspects of your store are search engine friendly.

Note: OpenCart 1 & 2 - the SEO keyword for products and categories are under the 'Data' tab, named 'SEO Keyword'.


In just 10-20 minutes, you can revolutionise your OpenCart store's SEO game and pave the way for increased traffic and sales. Don't underestimate the power of SEO URLs – they're a small change with big results!

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