Comparison of Multi-Channel Selling Platforms

Posted by Paul on February 11, 2014

If you're serious about selling online, you need to be selling across multiple channels and if you have any number of products at all, you need to be synchronizing stock levels, managing orders in one place and ideally managing your listings automatically across the channels.

By channels, we're referring specifically to your own website, eBay and Amazon.

We'll base our review on a company that stocks 1000 products, ranging in price from £5 to £500. They will have an average product price of £100 and an average order value of £50. We'll assume that accounting is done outside the application with Sage 50 but couriers are managed in the multi-channel software if possible.

Their monthly sales will be split across the channels as follows:

And the costs/features of the platforms look like this:

So with some extensions installed, OpenBay Pro can make OpenCart in to the centre of you online world to become your complete order management and channel synchronization platform. It does require a few extensions though and perhaps some fiddling around to get it all set up.