OpenCart Abandoned Cart Reminder

Posted by Paul on June 28, 2013

Abandoned shopping carts are where someone has added a load of items to their shopping basket on your website and then for whatever reason they haven't proceeded to place the order.

On average 55% to 75% of carts are abandoned so a high number on your site isn't unusual but there are things you can do to recover the lost sales from these abandoned carts.

It has been found that users who add items to their cart and then don't end up ordering are more likely to order in future, so prompting them to return with a little email reminder will increase sales.

There are several extensions for OpenCart that will remind users automatically after a certain amount of time and here's one of them:
http://www.opencart.com/index.php?route=extension/extension/info&extension_id=7424 

Used properly, an extension like this should pay for itself many times over.

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