Portrait of a Mobile Consumer
In 2018 90% of mobile traffic will come from cloud applications, compared to 82% at the end of 2013. It is expected to grow at an annual compound rate of 64% between 2013 and 2018.
The increase in the use of 4G allows for easier access to all forms of content from anywhere, across multiple devices.
Operators are likely to begin offering mobile broadband packages similar to current fixed packages as network capacity and number of multiple-device users increases.
By 2018, m-commerce sales are estimated to reach $626 billion, almost equalling global e-commerce in 2013 - $638.
30% of current e-commerce transactions in Japan come from mobile.
More than 50% of Amazon consumers completed a purchase on a mobile device in 4Q13, and Black Friday 2013 saw a 115% growth in the use of PayPal as a payment method.
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