Tracking the Path to Purchase

Posted by Paul on July 18, 2014

Key Figures

What improvements could you make to your online shop, given the following:

  • Paid Search (Google AdWords, PPC) - marketers spent more in Q4 2013 than ever before
  • 89% of consumers do a Google search before buying
  • 79% of consumers follow retailers on facebook
  • 92% of consumers trust personal reviews but 70% trust online reviews
  • 63% of consumers user smartphones to research purchases
  • The top 30% of online retailers have a conversion rate of over 4%
  • 21% of consumers abandon their cart because of a complex checkout process
  • 54% of ecommerce spend will be on mobile by 2018, according to current trends

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