Online Shopping Secrets: How to Get the Most Out of Amazon

Posted by RodneyLaws on May 17, 2019

Multi-channel selling is one of the best ways to expand the reach of your products and boost sales, but knowing which platforms to utilise can often be a bit of a minefield… to say the least! Having overtaken Microsoft as the world’s biggest company, Amazon is often one of the first considerations. Despite the downsides to selling through this channel, such as the open-ended searches and monthly fees, Amazon is still one of the best places to go to when you want to sell.

Why?

To answer this question, we need to look at Amazon from a buyer’s perspective. Amazon is King. 90% of UK shoppers use Amazon, drawn to the platform due to the unique data-driven upsells which analyse buying behaviours and use a highly sophisticated algorithm to put the right products in front of the right eyes. As it turns out, there are an absolute ton of online shopping secrets that ensure Amazon’s customers are getting the best value for their money. So, what exactly are these secrets?

Let’s take a look…

Recurring Orders

Amazon customers can set up their account to deliver products automatically with a recurring payments option that generates an agreement with frequently used merchants. In doing so, customers provide both Amazon and their chosen merchants with authorisation to automatically charge the selected payment method multiple times even though only a single transaction has been completed.

Signing up For Amazon Prime

One of the biggest points that always comes up in the great Amazon vs eBay debate which tips the scale towards Amazon is Amazon Prime. This is a massive USP for Amazon, with Prime not only providing free next day delivery for many items, but also access to Prime Reading, Prime Photos, and Prime Video, along with the option to peruse the outlet store for pre-opened, unboxed, or overstocked merchandise.

Using Store Cards, Coupons and Vouchers

Amazon has a reputation for being amongst the cheapest online retailers, but all savvy shoppers know that there are still plenty of deals and discounts floating around that can bring the price of Amazon’s products even lower. Customers can save on their purchases by using coupons or by using an Amazon Store Card. Amazon Store Card can help customers to earn 5% cashback on purchases at Amazon.com

Subscribing

Subscribe and Save is still a bit of an insider secret, but for those customers who do know about it, it’s revolutionising how they shop. For many types of consumable products, Amazon offers a subscription service, allowing shoppers to schedule automated deliveries every 1-6 months as needed. Best of all, there are a 5% savings on subscriptions, rising to 15% when shoppers subscribe to 5 or more products.

Using a Price-Checking Plugin

Amazon sells tons of products every day, so finding the right product at a reasonable price sometimes can be exhausting. Another excellent tip for Amazon shoppers is to use a price-checking plugin. There are many different shopping extensions that you can choose from like Keppa. This kind of plugins will help you to instantly check prices or set your desired price and notify you when the product reaches it.

Making a Difference

Amazon isn’t just a favourite for its extensive product selection and competitive prices. Shoppers also choose Amazon because it makes them feel good. When shopping at AmazonSmile, rather than the regular Amazon site, Amazon will donate 0.5% of the purchase price of eligible items to charity. Shoppers can select their chosen charity from a range of options, including Help for Heroes and the Daisy Appeal.

Ready to Sign Up?

By looking at these fantastic online shopping secrets, it’s easy to see why customers love Amazon, and why Amazon is where our target audiences are. When it comes to multi-channel selling and choosing a platform, one of the most important aspects to think about is where our customers are. This helps to lay solid foundations for multi-channel success. So while there may be downsides to selling on Amazon, there are plenty of advantages, too, making this a platform all digital retailers should be considering.

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