3 Actionable Strategies to Increase Conversion Rates For Your OpenCart Store

Posted by JackBudd on January 5, 2024

As an online shop owner, you’re probably always on the lookout for new ways to increase sales, conversions, and reduce cart abandonment. Ecommerce opportunities are vast, but competition is fierce. If you're running an online store using OpenCart, you're already on the right track. However, merely having a store is not enough; you need to convert visitors into customers to thrive in the digital marketplace. Below are 3 actionable strategies to increase conversion rates for your OpenCart store and propel your business to new heights.

1. Optimise Your Website's Design and Navigation

One of the most important steps to increasing conversion rates is to have a responsive design, and streamlined navigation. There's no point expecting sales to flow in without a user-friendly design, and a clear and intuitive navigation structure. Having a professional looking site will increase your sales and encourage customers to return. Some key design features include:

  • Efficient search functionality
  • Accessible category menus
  • High quality product images
  • User reviews and ratings displayed
  • Aesthetic design and branding throughout

2. OpenCart Checkout Process

A fast, and simplified checkout process is a great way to increase sales, and reduce cart abandonment. A distinctive aspect of OpenCart's checkout process lies in its simplicity for customers. Enabling a streamlined single-page checkout provides users with the choice to either log in using an existing account or proceed to checkout as a guest.

Following this, all the necessary details to complete the purchase are placed onto a single page. With just one button click, the order is ready to be fulfilled. This is a great way to enhance the customer experience and boost conversion rates.

3. Remove Distractions and Friction Points

You should check your site for any distractions that will likely steer the customer away from going ahead with their purchase. Start with the two points above by decluttering your website interface, and including a streamlined checkout process.

Next, Optimise website speed and responsiveness to prevent potential frustration. Make sure to include SEO-friendly URLs and a robots.txt file to ensure that your site is easily discoverable on Google.

Furthermore, you want to refine you paid advertising strategy so that you only bid on high quality keywords. If your paid ads are displayed for the incorrect searches without any buying intent, it’s highly likely that you’ll miss a sale and have wasted advertising budget on a click.

If you would like to learn more about how we can increase conversion rates, sale, and reduce cart abandonment, see here.

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